Jan
27
Finding information about past, current, and future car
offerings used to be a task that involved wading through
countless glossy magazines, perusing bulky sales brochures,
shifting through inky newspapers, and skimming through a host of
other print material of varying sizes and depths. How many of us
have subscribed to 2, 4, or even 5 or more publications just to
get the latest information about our favorite cars? Today,
thanks to the internet, there are a host of sites available to
learn more ...Read the rest of this entry »
Jan
26
The other day I brought my mother into an appliance store to
purchase a television. By the time we left with her new
television, she was completely disgusted. Unlike most of us, she
comes from an older generation that actually expects salespeople
and store employees to think of customers as valued visitors
that represent their primary source of income. I wish that I
could say that the store we visited was the exception, however,
it was more the rule.
From the time we entered the store, we ...Read the rest of this entry »
Jan
25
If you've got a few things around the house that you'd like to
spruce up but don't have the money for, you might want to
consider getting a home improvement loan.
As the name implies, a home improvement loan is designed to pay
for improvements to a house or other form of real estate. The
house and the improvements themselves serve as collateral for
the loan, thus reducing the need for additional collateral to be
on the line.
Best of all, a home improvement loan can help you to improve
both your ...Read the rest of this entry »
Jan
24
"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #4 'You need to be cheaper than your competition'
Hooey! Horse Pucky! This has to be the most asinine statement to
ever come out of anyone's mouth. If you believe this nonsense
then please just start writing us checks for a hefty part of
your profits, because that's what you are essentially doing. Do
you have a 'George Costanza' wallet that's obscenely thick
because it's stuffed with fifties? Do you use hundred dollar
bills ...Read the rest of this entry »
Jan
23
If you're starting your own business or currently work for a
start-up, you wear a lot of hats. Any disruption in your
business can eat up hours of your time and kill your
productivity. Many start-ups are so focused on getting their
business off the ground, that they overlook technology
considerations that can help increase their productivity and
enhance their efficiency. Unlike mid to large corporations that
have dedicated IT personnel, start-ups typically do not have
in-house IT resources to ...Read the rest of this entry »
Jan
22
Writing articles is definitely a very solid method of building a
client base for your online business. There is no doubt about
that. The writers I speak with who use free-reprint articles for
the promotion of their businesses all proudly talk about the
success articles have brought to them.
Articles will generate substantial traffic to those who write
well. Even better, a considerable amount of the traffic will
convert to sales.
The Internet is a rocky super highway. Thousands upon ...Read the rest of this entry »
Jan
21
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This article explores some of the selling principles that
underpin modern supermarkets and department stores and offers
online shop owners ten points for consideration:
1. Predict everything that you can about the lifestyles of your
customers, using proven research methods. Establish the needs
and desires associated with these lifestyles. From these needs
and desires, understand which products your customers are likely
to place in their shopping baskets, and when they are likely to
do ...Read the rest of this entry »
Jan
20
One of the best ways to promote your website in the internet is
to write articles in Ezines. You don't have to be a Master or
Guru to start writing articles!
Anyone who's been in the business for 2 or 3 months certainly
has a lot of information that he or she can share with others,
especially newbies. So why don't you take advantage of it?
Here are the 4 reasons why YOU too should start writing articles
in Ezines to attract more visitors to your website:
1. It's FREE!
Do you know that most of ...Read the rest of this entry »
Jan
19
Fiction Meets Spirituality and Science Author Interview with
Kevin D. McMahon, Garments of Skin: A Genomic Apocalypse, Book 1
by Lisa M. Hendey
Kevin McMahon is first and foremost a teacher, family man, and a
deeply spiritual person. In his spare time, he has written and
published two books. Kevin's writing came to my attention when I
heard him speak recently at a writing conference. Although his
topic related to the process of print-on-demand publishing, it
was the fascinating subject matter ...Read the rest of this entry »
Jan
18
Want to know the secret to creating MEMORABLE promotional copy?
Sales copy that actually stays with your customers long after
they've finished reading it?
Then master the art of using words to create pictures in your
customers' heads.
If you can describe your products or services in such a way that
it forms images in your customers' heads, well, then you've just
created something that will last long after the marketing is
over.
Why else do novels stay with us for so long? Those "pictures" ...Read the rest of this entry »